Creativity Meets Data & Technology
I blend creative thinking with digital strategy to build high-performing campaigns and impactful brand experiences.
Digital Campaigns
Brands Scaled
Professionals Mentored
Total Traffic Generated
Avg ROI Growth
Avg Click Through Rate
Websites Built To Convert
Custom business and personal-brand websites — designed to look sharp, load fast, and turn visitors into customers.
Campaigns That Pay For Themselves
Custom business and personal-brand websites — designed to look sharp, load fast, and turn visitors into customers.
Smarts Umroh
Umrah Ramadhan Packages
2023
Case 01/04
Objective
Maximize high-intent leads for premium Umrah packages during the competitive Ramadan season, while drastically lowering the Cost Per Lead (CPL).
Strategy & Execution
- Precision Targeting – Mapped detailed buyer personas for high-ticket religious travel.
- A/B Testing – Tested 4 ad variations featuring emotional, Ramadan-focused creatives.
- Agile Optimization – Reallocated budget daily to scale winning ads and cut underperforming ad sets.
Key Outcomes
Visio Creative
Magic Canva Class
2025
Case 02/04
Objective
Maximize ticket sales for Visio Creative’s Magic Canva Class, aiming to secure 100 enrolled participants while maintaining a strict Cost Per Acquisition (CPA) below Rp15,000.
Strategy & Execution
- Audience Split & Testing – Initiated a 3-day broad trial campaign, subsequently split-testing audiences (UMKM vs. Creative Professionals) to pinpoint the most profitable demographic.
- Strategic Scaling & Creative Focus – Scaled the budget with a 70:30 ratio favoring the winning UMKM segment. Deployed optimized ad creatives emphasizing a high-converting angle: “accessible learning, affordable pricing, and premium benefits.”
- Advantage+ & ML Optimization – Leveraged Meta’s Advantage+ campaigns using proven historical Saved Audiences to accelerate machine learning and drive down acquisition costs efficiently.
Key Outcomes
|
Campaign
|
Result
|
ROAS
|
CPA
|
|---|---|---|---|
|
MCC Trial 3 Days | Broad |
8 |
3.12x |
Rp14,223 |
|
MCC Pre Reg | ABO |
30 |
3.06x |
Rp15,495 |
|
Advantage+ MCC Soft Selling | UMKM
|
75 |
7.21x |
Rp10,962 |
|
MCC Soft Selling | CBO |
56 |
6.90x |
Rp11,453 |
Dear GG
Lunar New Year Articles
2025
Case 03/04
Objective
Drive massive, high-quality website traffic and catalog visibility for Dear GG, a Singapore-based luxury kids’ fashion brand, to capitalize on the high-demand Imlek (Lunar New Year) seasonal momentum.
Strategy & Execution
- Premium Audience Segmentation – Split-tested high-value demographics, successfully isolating “Parenting & Lifestyle” and “Fashion Enthusiasts” to capture buyers with high purchasing power.
- High-Intent Traffic Generation – Optimized the campaign to deliver the lowest possible Cost Per Click (CPC) without sacrificing audience quality for premium products (Rp600k – 1M+ price range).
- Creative Resonance – Deployed compelling seasonal visual assets that drove an exceptionally high Click-Through Rate (CTR).
- Data-Driven Lookalike Expansion – Scaled the winning “Parenting & Lifestyle” ad set towards the end of the campaign by deploying a 3% Lookalike Audience (LAA) based on a 90-day Website Visitor custom audience, successfully capturing untapped, high-intent user profiles.
Key Outcomes
Nifty Twice
Mid Year Sale | Twin Date 6.6
2025
Case 04/04
Objective
Drive volume sales and maximize conversions for Nifty Twice (a local Indonesian fragrance brand) during the highly competitive Mid-Year 6.6 Twin Date Sale campaign.
Strategy & Execution
- Creative Split Testing – Deployed a multi-angle creative test comparing Influencer Social Proof (featuring Raffi Ahmad), UGC/Product Reviews, and a Hard-Selling approach (Buy 1 Get 1 offer with a strong 5-second influencer hook).
- Agile Budget Reallocation – Actively monitored performance and disabled underperforming creatives in the final 3 days, funneling the entire budget into the winning “Hard Selling + Hook” ad to maximize efficiency.
- Machine Learning Optimization – Utilized Campaign Budget Optimization (CBO) combined with a single Advantage+ Ad Set to allow Meta’s algorithm to find the most profitable conversion pockets.
- High-Converting Funnel Design – Developed a dedicated Mid-Year Sale landing page structured for conversion—leveraging the influencer’s image as the “Trust Builder” and strategically placing the Buy 1 Get 1 promo as the definitive “Sales Closer.”
Key Outcomes
|
Campaign
|
Result
|
ROAS
|
CPA
|
|---|---|---|---|
|
MCC Trial 3 Days | Broad |
8 |
3.12x |
Rp14,223 |
|
MCC Pre Reg | ABO |
30 |
3.06x |
Rp15,495 |
|
Advantage+ MCC Soft Selling | UMKM
|
75 |
7.21x |
Rp10,962 |
|
MCC Soft Selling | CBO |
56 |
6.90x |
Rp11,453 |
Visual Stories, Pixel By Pixel
Social media content, wedding invitations, print collateral, and brand visuals made for Visio Creative’s clients.
Questions & Answers
What services do you offer?
I offer a range of services including web design, front-end development, UX/UI design, responsive design, e-commerce solutions, and brand identity creation. Visit my Services page for a detailed overview.
How do you approach a new project
I offer a range of services including web design, front-end development, UX/UI design, responsive design, e-commerce solutions, and brand identity creation. Visit my Services page for a detailed overview.
What is your project timeline?
I offer a range of services including web design, front-end development, UX/UI design, responsive design, e-commerce solutions, and brand identity creation. Visit my Services page for a detailed overview.
How much do your services cost?
I offer a range of services including web design, front-end development, UX/UI design, responsive design, e-commerce solutions, and brand identity creation. Visit my Services page for a detailed overview.
What platforms do you work with?
I offer a range of services including web design, front-end development, UX/UI design, responsive design, e-commerce solutions, and brand identity creation. Visit my Services page for a detailed overview.