Creativity Meets Data & Technology
I blend creative thinking with digital strategy to build high-performing campaigns and impactful brand experiences.
Digital Campaigns
Brands Scaled
Professionals Mentored
Total Traffic Generated
Avg ROI Growth
Avg Click Through Rate
Websites Built To Convert
Custom business and personal-brand websites — designed to look sharp, load fast, and turn visitors into customers.
Campaigns That Drive Growth
Performance marketing campaigns built on strategy, creativity, and data to generate qualified leads, maximize ROI, and create sustainable business growth.
Smarts Umroh
Umrah Ramadhan Packages
2023
Case 01/04
Objective
Maximize high-intent leads for premium Umrah packages during the competitive Ramadan season, while drastically lowering the Cost Per Lead (CPL).
Strategy & Execution
- Precision Targeting –Â Mapped detailed buyer personas for high-ticket religious travel.
- A/B Testing –Â Tested 4 ad variations featuring emotional, Ramadan-focused creatives.
- Agile Optimization –Â Reallocated budget daily to scale winning ads and cut underperforming ad sets.
Key Outcomes
Visio Creative
Magic Canva Class
2025
Case 02/04
Objective
Maximize ticket sales for Visio Creative’s Magic Canva Class, aiming to secure 100 enrolled participants while maintaining a strict Cost Per Acquisition (CPA) below Rp15,000.
Strategy & Execution
- Audience Split & Testing –Â Initiated a 3-day broad trial campaign, subsequently split-testing audiences (UMKM vs. Creative Professionals) to pinpoint the most profitable demographic.
- Strategic Scaling & Creative Focus –Â Scaled the budget with a 70:30 ratio favoring the winning UMKM segment. Deployed optimized ad creatives emphasizing a high-converting angle: “accessible learning, affordable pricing, and premium benefits.”
- Advantage+ & ML Optimization – Leveraged Meta’s Advantage+ campaigns using proven historical Saved Audiences to accelerate machine learning and drive down acquisition costs efficiently.
Key Outcomes
|
Campaign
|
Result
|
ROAS
|
CPA
|
|---|---|---|---|
|
MCC Trial 3 Days | Broad |
8 |
3.12x |
Rp14,223 |
|
MCC Pre Reg | ABO |
30 |
3.06x |
Rp15,495 |
|
Advantage+ MCC Soft Selling | UMKM
|
75 |
7.21x |
Rp10,962 |
|
MCC Soft Selling | CBO |
56 |
6.90x |
Rp11,453 |
Dear GG
Lunar New Year Articles
2025
Case 03/04
Objective
Drive massive, high-quality website traffic and catalog visibility for Dear GG, a Singapore-based luxury kids’ fashion brand, to capitalize on the high-demand Imlek (Lunar New Year) seasonal momentum.
Strategy & Execution
- Premium Audience Segmentation – Split-tested high-value demographics, successfully isolating “Parenting & Lifestyle” and “Fashion Enthusiasts” to capture buyers with high purchasing power.
- High-Intent Traffic Generation – Optimized the campaign to deliver the lowest possible Cost Per Click (CPC) without sacrificing audience quality for premium products (Rp600k – 1M+ price range).
- Creative Resonance – Deployed compelling seasonal visual assets that drove an exceptionally high Click-Through Rate (CTR).
- Data-Driven Lookalike Expansion –Â Scaled the winning “Parenting & Lifestyle” ad set towards the end of the campaign by deploying a 3% Lookalike Audience (LAA) based on a 90-day Website Visitor custom audience, successfully capturing untapped, high-intent user profiles.
Key Outcomes
Nifty Twice
Mid Year Sale | Twin Date 6.6
2025
Case 04/04
Objective
Drive volume sales and maximize conversions for Nifty Twice (a local Indonesian fragrance brand) during the highly competitive Mid-Year 6.6 Twin Date Sale campaign.
Strategy & Execution
- Creative Split Testing – Deployed a multi-angle creative test comparing Influencer Social Proof (featuring Raffi Ahmad), UGC/Product Reviews, and a Hard-Selling approach (Buy 1 Get 1 offer with a strong 5-second influencer hook).
- Agile Budget Reallocation – Actively monitored performance and disabled underperforming creatives in the final 3 days, funneling the entire budget into the winning “Hard Selling + Hook” ad to maximize efficiency.
- Machine Learning Optimization – Utilized Campaign Budget Optimization (CBO) combined with a single Advantage+ Ad Set to allow Meta’s algorithm to find the most profitable conversion pockets.
- High-Converting Funnel Design – Developed a dedicated Mid-Year Sale landing page structured for conversion—leveraging the influencer’s image as the “Trust Builder” and strategically placing the Buy 1 Get 1 promo as the definitive “Sales Closer.”
Key Outcomes
|
Campaign
|
Result
|
ROAS
|
CPA
|
|---|---|---|---|
|
MCC Trial 3 Days | Broad |
8 |
3.12x |
Rp14,223 |
|
MCC Pre Reg | ABO |
30 |
3.06x |
Rp15,495 |
|
Advantage+ MCC Soft Selling | UMKM
|
75 |
7.21x |
Rp10,962 |
|
MCC Soft Selling | CBO |
56 |
6.90x |
Rp11,453 |
Visual Stories, Pixel By Pixel
Social media content, wedding invitations, print collateral, and brand visuals made for Visio Creative’s clients.
